Gradual Self Tanning Lotion for Everyday Glow with Marula + Argan Oil

Who are we? We are b.tan, and we're all about making your beauty choices fun, not boring - simple, not rocket science, and clean, not full of nasties. Our mission is to empower you to b.tan your own way, without getting in the way. Just put us on your bod and get on with being you.

What makes our products unique? We don't believe in unreal projections of perfection. Instead, we're inspired by everyday humans just like you. Self-expression, creativity, and experimentation are what drive us. We love your body, and we love the planet, so you'll find no nasties here, just a whole lot of skin-loving, naturally derived ingredients.

Now, let's talk tanning. Our products are designed to help you achieve the darkest tan possible, from dark to darkest. Choosing your new tan BFF is as simple as choosing how dark you want to go - dark, darker, darkest, and beyond! We may tell you to b.tan, but we're not going to tell you how to b.tan. We want you to do it your own way.

When it comes to prepping your skin for tanning, our biggest advice is to exfoliate or use a tan eraser. This helps ensure a more even, long-lasting tan, as any dirt or dead skin cells can cause patchiness. You can use our self-tan or gradual tan products on your face too, but we recommend using the leftover residue on your mitt to avoid using too much, as our faces absorb product more easily.

To prevent streaking or blotchiness, make sure your skin is well-hydrated, both by drinking water and moisturizing daily. When it comes to getting dressed after applying the tan, wait until it feels slightly dry on your skin, then put on some loose, dark clothing to prevent any unwanted staining or rubbing.

For the first shower after tanning, we recommend using only lukewarm water and avoiding soap, so the tanning actives can keep developing to their darkest potential. And if you're looking for a luscious, golden glow, our Dark Gradual Tan is your perfect match. It's made with skin-loving ingredients, has a buildable color, and won't transfer or stain. Plus, it's vegan-friendly and made right here in the USA.

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